Diagnosing Small Business Site Issues

Before you can fix an issue on your site, you need to properly diagnose the problem. Rushing through this step could lead to misdiagnosis, wasted time, and increased frustration. The more time you spend finding the problem, the less time you’ll need to spend on fixing it. To help with this, we’ll go over four simple steps designed to increase your ability to find and diagnose problems within your website.

1. Proper Analytics
Knowing how to access and understand your business analytics is extremely helpful in diagnosing a website issue. Determining the exact problem may require a large amount of information that needs to be collected and analyzed. The quickest way to do this is by utilizing your existing analytics database. We highly recommend you spend a good deal of time going through your analytics program to learn how it works, what types of data are being recorded, and how to best organize this data for application.

2. Specific Measurements
Numbers will help take the guesswork out of your website issues. If you want to solve a problem, you need to follow the numbers. Issues that alter a site’s conversion rate are a common source of problems for small businesses. A lack of conversions can be traced back to other issues, such as high bounce rate or low site traffic. By measuring these underlying issues, you can better assess how to solve your other problem.

3. Attempt Fixes
If you’ve tried all of this and can’t pinpoint the problem, you may need to launch a trial and error phase. Keep in mind the issues could lie outside your site, like the usability of a competitor’s site, or slow internet for many of your customers. If it takes customers a long time to upload information from your site, do what you can to decrease this number from your end.

4. Audience Feedback
Asking customers about their experience with your website is a great way to find areas of improvement, especially if your numbers and analytics lead to a dead end. You could do this by sending out an email to subscribers, or using use an online survey service like Google Surveys. If possible, have one area that includes specific questions regarding possible issues on your site, and a second area where customers can provide their own personal feedback.