Marketing Pitfalls to Avoid

Most businesses that want to increase overall profit do so through a variety of ways. Some decrease their workforce to save on salary expenses, while others create new products to sell. A third option is to alter or create a new marketing campaign. If done well, this can bring in new sales, expand your customer base, or help you focus on a niche market. It’s important to know which marketing tactics to use, and which to steer clear of. Here’s a list of marketing pitfalls you should avoid.

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Do’s and Don’ts for Tough Customers

Businesses bring in all types of customers. Some you like and some you don’t. Over time, certain customers may become close friends. Others you may choose to avoid as much as possible. Difficult customers may cause frustration and anger for yourself or your employees on a regular basis. As hard as it may sound, there are ways you can turn tough customers into satisfied customers. Follow these do’s and don’ts to help turn tough customers into loyal customers.

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Ideas for Generating Customer Loyalty

One major factor in business longevity is the presence of repeat customers. Any time this occurs, money is made and stability is increased. The secret to getting repeat customers may have eluded you in the past, but it’s not too late. If you want to generate more customer loyalty for your business, try some of the following suggestions.

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Planning for Possible Business Disasters

The word disaster conjures up images of hurricanes, floods, fires, tsunamis, and other natural events that cause severe damage to homes and communities. But there are other disasters that occur in more subtle ways that can cause just as much, if not more damage. From a business standpoint, a missed delivery, or improper invoicing could be a huge disaster when it comes to profits. If you own or manage a company, it’s important to anticipate possible business disasters, and have a plan in place for when the time is right.

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Using Virtual Numbers with VoIP

If you’ve looked into VoIP phone service, you might have heard several different terms thrown around that didn’t quite make sense. One of these may have been something called Virtual Numbers. These are often times listed as one of the features included in VoIP service plans, but what they are, and how you can use them with your business could be confusing. We’ll do our best to clear this up.

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Bad Small Business Habits to Avoid

Running a small business is not an easy thing to do. You probably find yourself wearing several different hats on a daily basis; coming up with marketing, dealing with customers, calculating the finances, and managing employees. As your business progresses, there are a handful of habits you may acquire that could sabotage your profits. The following are bad small business habits you should try to avoid.

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6 Time Management Tips for your Workday

Throughout your workday it’s easy to get distracted by the people and events going on around you. Having the world wide web at your fingertips doesn’t make it any easier. Once you do manage to get focused the task at hand, are you really working as efficiently as possible? One of the best skills you can offer as an employee is good time management. Here are a handful of tips to get you started.

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Softphones VS VoIP Phones for Business

Anytime a business transitions to VoIP phones services, there are many decisions that need to be made. One of these involves which type of phones to use. The two available types are dedicated VoIP phones and softphones. Each has advantages and disadvantages to consider. Let’s go over the basics of softphones vs VoIP phones so you can make right right decision for your business.

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Best Business Apps for Smartphones

Many businesses are gravitating towards a mobile workforce, causing a need to find the best mobile apps to be used in the process. The sheer number of available smartphone apps is overwhelming, which is why businesses may struggle knowing where to begin. Unlike consumer apps, business apps are more difficult to install, and need to be tailored to your specific needs. If your business expansion includes using mobile devices, here are some tips to help you find the best business apps for your smartphones.

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Combating Spam with your VoIP System

When you hear the word spam, does it make you cringe? Have you, like most people, received spam in the form of an email or voicemail that was unwanted and unsolicited? Do you wish you could get rid of spam forever? If so, you’re not alone. Spam is something most of us despise. Besides being annoying, it can disrupt your work, especially if you rely on your phone and computer to conduct business. For those who use VoIP for a business communications system, here are some steps you can take to combat spam.

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