Businesses bring in all types of customers. Some you like and some you don’t. Over time, certain customers may become close friends. Others you may choose to avoid as much as possible. Difficult customers may cause frustration and anger for yourself or your employees on a regular basis. As hard as it may sound, there are ways you can turn tough customers into satisfied customers. Follow these do’s and don’ts to help turn tough customers into loyal customers.
Running a small business is not an easy thing to do. You probably find yourself wearing several different hats on a daily basis; coming up with marketing, dealing with customers, calculating the finances, and managing employees. As your business progresses, there are a handful of habits you may acquire that could sabotage your profits. The following are bad small business habits you should try to avoid.
Many businesses are gravitating towards a mobile workforce, causing a need to find the best mobile apps to be used in the process. The sheer number of available smartphone apps is overwhelming, which is why businesses may struggle knowing where to begin. Unlike consumer apps, business apps are more difficult to install, and need to be tailored to your specific needs. If your business expansion includes using mobile devices, here are some tips to help you find the best business apps for your smartphones.
Writing a blog sounds like a such a simple thing to do. Once a week you sit down and write about an interesting topic or share your opinion about something in the news. Maybe throw in some comical anecdotes and a cute picture or two and you’re set. So what happens when you follow this outline and don’t get many followers or positive responses? Are you choosing the wrong topics, or just structuring the blog incorrectly? What you might not realize is that blogs are meant to be shaped like a conversation. A reader that feels part of the conversation is more likely to engage with the blog. Follow these three tips for a successful blog.
Any company that’s used email marketing campaigns to generate more business knows it doesn’t always work. Sometimes you send an email offer and profits increase, while other times a similar email provides disappointing results. What’s the difference between an effective email campaign and an ineffective one? If you want to rev up your next small business email marketing campaign, give these tips a try.
It has been said that the 20th century was about accessing information, while the 21st century is about evaluating information. Endless amounts of information and data are available nearly instantaneously at our fingertips. Our challenge now is learning how to sort, evaluate, and decipher all this information. A call center is a prime example of this dilemma. A staggering amount of data is gathered on a daily basis, but to what purpose? If you don’t know how to properly utilize this information, it does you no good. Let’s go over some ways you can fully utilize your call center analytics.
If you own a small business, it’s important to figure out a unique brand. This can help you market to potential customers. This could be a signature look, taste, or smell that makes you different from your competitors. Although some marketing plans involve spending a good deal of money, there are some inexpensive and creative ways you can build your small business brand.
Video conferencing with business associates and clients is becoming more popular as companies are spread all over the globe, and many individuals work remotely. Being able to connect face to face through a laptop, desktop, or mobile device is very useful, and helps maintain consistent communication flowing in all directions. There are, however, many instances where conference or video calling becomes dull and boring for all those involved. If you want to add some fun to your video chats, try some of these suggestions.
Take a look around and you’ll see advertisements everywhere. They’re on TV, written across billboards, strategically placed on websites, and sprayed on retail windows. These are all valid locations to place an ad. However, you’ll be missing a large target audience if you fail to place mobile ads for your company. If you have yet to jump into the world of mobile advertising, here are a few things you need to know.
Any successful business needs to have a viable and realistic business plan. In most cases, the business plan is created at the beginning, but sometimes it’s designed later in the process. The two main reasons for having a business plan are to provide funding and develop strategy. Without funding, your venture won’t get off the ground; and without proper strategy, the business will most likely fail in a short period of time. If you want to create a solid and accurate business plan, follow these simple steps.