Creative Ideas to Build your Small Business Brand

Creative Ideas to Build your Small Business Brand

If you own a small business, it’s important to figure out a unique brand. This can help you market to potential customers. This could be a signature look, taste, or smell that makes you different from your competitors. Although some marketing plans involve spending a good deal of money, there are some inexpensive and creative ways you can build your small business brand.

Tweet, Like, and Snap

Social media can be a powerful business tool if you know how to use it, especially with the younger generation. If you don’t have a Facebook or Twitter account for your business, set one up. If you already have one, think about how you currently use it to advertise your business. Do you post anything that encourages your fans or customers to share it with their friends? How often to followers interact with your Twitter or Facebook page?

If these pages seem infrequently visited, brainstorm ways you can get more visitors to view your posts and send them onto their friends. This could involve running contests, posting coupons for the first 5 people who respond to your post, or giving discounts if followers refer friends. Make sure to check these posts daily so you can interact with followers on a consistent basis.

Utilize Cross-Promotions

Most small businesses don’t have large marketing budgets like their corporate competitors. Why not join forces with other similar minded small businesses to help each other out? Find ones that sell products or services that compliment your business and engage in cross-promotion. They’ll promote your business and you promote theirs. This is an inexpensive way for both businesses to reach new customers.

Professional Looking Website

With how inexpensive it is to create a website these days, there’s no excuse for having one that looks outdated, or is difficult to navigate. Spend some time looking at the websites of your competitors to see how yours measures up. If it looks shabby or novice in comparison, consider redesigning it with the help of a professional web designer. There are several different companies that specialize in templates to allow you to design a nice looking, easy to navigate website for relatively little cost. Don’t worry too much about filling your site with large amounts content, and focus rather on making it appealing to the eye.


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