Mobile Ads Could Bring in New Business

Mobile Ads Could Bring in New Business

Take a look around and you’ll see advertisements everywhere. They’re on TV, written across billboards, strategically placed on websites, and sprayed on retail windows. These are all valid locations to place an ad. However, you’ll be missing a large target audience if you fail to place mobile ads for your company. If you have yet to jump into the world of mobile advertising, here are a few things you need to know.

Target Audience

The first step is to identify your target audience. Which group or groups of individuals are you trying to reach? Once this specific group is identified, figure out the best locations for geo-targeted ads. If your main customer base is between the ages of 18-24, you might want to place mobile ads on college campuses and coffee shops. A business that sells dog toys could place ads that pop up when someone goes to a dog park, or on a site that gives recommendations for dog friendly hikes.

Recruit New Talent

Some companies are now using mobile ads to find new employees. The idea is the same; run ads targeting a group that includes the type of individuals you would like to work for your company. A business that sells fitness equipment might place mobile ads at local gyms. Targeting those that might not even be looking for a new job is giving you access to an untapped market. Those who’ve paid for ads such as these have found it to be the most cost effective way to increase their workforce.

Competitive Advantage

Chances are, you are well aware of your competitors and where they are located. Why not take advantage of this and create mobile ads that get displayed close to their location? If you own a bakery, create ads that show up when customers get near a competitor’s bakery that entice them to choose you instead? You might as well take advantage of customers that already like your product.

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