Most businesses that want to increase overall profit do so through a variety of ways. Some decrease their workforce to save on salary expenses, while others create new products to sell. A third option is to alter or create a new marketing campaign. If done well, this can bring in new sales, expand your customer base, or help you focus on a niche market. It’s important to know which marketing tactics to use, and which to steer clear of. Here’s a list of marketing pitfalls you should avoid.
Any company that’s used email marketing campaigns to generate more business knows it doesn’t always work. Sometimes you send an email offer and profits increase, while other times a similar email provides disappointing results. What’s the difference between an effective email campaign and an ineffective one? If you want to rev up your next small business email marketing campaign, give these tips a try.